Logo Still in the Works

Apr 16, 2012 by

As I mentioned in my previous post, I’ve been working on a logo.

Got three different freelancers to send me a total of 10 different concepts and…they all sucked.

Most were a simple icon with some fancy text, chiseling/beveling, some light effects, etc.  Kind of disappointing.

On the other hand, I’m extremely picky about graphics and customer presentation.  Most of them would work if the buyer just wanted something to slap on a ThemeForest template.

One concept had an icon that I found interesting, and with a bit of a massage, I was able to forge it into a serviceable logo.

The funny thing is that all three of these companies will stick these concepts into their portfolio :-)

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2 Comments

  1. omni

    i actually had a similar experience. i asked a designer to make a logo for me, his portfolio was amazing by the way. i gave him the concept and colors that i want but i didn’t like the final output.

    decided to change the concept since it is not highly related with my website, then i made the logo on my own — starting with pencil and paper. i then transferred it to photoshop, found a good royalty-free font and i liked it more than the commissioned one :)

    • I think, strangely enough, that working with outsourced creative talent is not much different than working with outsourced programming talent.

      My experience working with programmers in India, etc. is that you need to be very detailed in your specifications. They will not make creative leaps or suggest alternatives. Really, same thing is true for the logo designers I worked with – they took every suggestion or “perhaps this might work” I made as a commandment and implemented it.

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