Logo in the Works

Apr 14, 2012 by raindog308

I have a theory that there’s actually one web designer who has generated all hosting company web sites.

OK, that’s probably an exaggeration, but man do they all look alike. Here is one I picked at random, just 10 seconds clicking from a Bing search.  I swear there are at least 100 company sites that look just like that.

I have some ideas for my hosting company web site that will be different and very functional.  I’m good with programming languages (php, etc.) and am conversant in HTML/CSS, but am certainly no design God.  I plan to base my overall design on a couple sites (non-hosting, actually) that I like.  Outsourcing the job would cost $500 and I’d rather take a swing at it myself and spend that money on something else.  Well, unless it turns out looking awful.

However, I did decide to spend some bucks to get some logo ideas.  I contracted with two different vWorker people, plus one from WHT.

There are a lot of bad logo artists out there.  At least a third of the vWorker bids were nothing more than some generic swirly icon (which could have been used for any company) plus the company name written in some fancy font.

Each designer I picked will generate 3-4 designs, then polish one I pick.  I also genned up my own design, which isn’t bad.  I didn’t share it with them so they can bring their own fresh ideas.

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